Ben Moskel began his career as a young attorney in a downtown Buffalo Law firm handling insurance claims. He had worked hard all through college to get good grades and make a name for himself. He was ready to begin his new life with his wife, Lisa, who was also an attorney. They both looked forward to a bright and financially secure future as they began their careers. Both of then had the work ethic needed to get ahead and didn’t mind working hard, because they knew their efforts would be worth the rewards of a lifestyle they wanted.
Even though Ben was working harder and harder, and working longer and longer hours, he never seemed to be making a financial gain. He realized the more he worked, the more financially secure he was making the firm he worked for, and not himself. In fact, after calculating the time he worked against the money he brought home, he was astounded to learn it was literally $14 per hour. Was this the reward for being an attorney. Ben thought to himself “There’s got to be a better way!” and he was right.
A junior associate who worked with Ben drove a brand new car, and she made the same amount of money as he did. H wondered what her secret was, so one day he asked her. Her response was enlightening.
His colleague explained that she had been working on the internet creating websites that brought her an additional $10,000 a month. It was called “Performance Marketing” and all she had to do was use her computer and her brain. Ben’s brain began working overtime when he realized the lucrative opportunities available to him. All he needed was the desire to learn how to build websites.